Email Marketing Guide for Start-Up and Small Businesses

Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. These services let businesses send out email campaigns, test the messages before they are sent to the masses, combine the emails with social media efforts, and track the performance of these campaigns.

How to Succeed in Email Marketing

Now that you know the benefits of email marketing, let’s discuss some of the ways to get the best results.

1. Decide How You Plan to Use Email Marketing
   Including e-mail as part of your marketing mix can help maximize the results of your marketing endeavors. The success will depend on the amount of research you put in your strategy. This will help you determine your message; select the right audience; how you will deliver your message and of course evaluate your results and tweak them when necessary. In addition, your strategy should help inform you on how to manage your subscriber list; the design and copy of every email; scheduling delivery time; testing messaging, and analyzing results.

2. Build a List
   Building your e-mail address list is not an easy task and you will need to get the information and permission from the person or business you want to communicate with. You can start building your lists from repeat customers and interested prospects who know your business well enough to recognize your e-mails.

3. Targeted and Personalized Content
   No one wants to read an email that sounds like it was just blasted out to a bunch of people. Where’s the value in that, and who is that helping? No one.
   Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject lines to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal- feeling messages.

4. Use Social Media
   Your website is not the only medium to increase your email subscribers. You can use Facebook, Twitter, Pinterest, and any other social network you are using to get more emails.
   Don’t be afraid to ask your followers to register on your email list but don’t forget to also explain the benefits of doing so.

5. Mobile-Optimize your Emails
   The majority of people read their emails on mobile devices, so it’s important to make sure all your emails are mobile-friendly.
   You must test your emails on major mobile devices. Most email software services have mobile emulators that allow you to see how the email will look on various devices so there’s no excuse to send a poorly optimized email.

6. Use Email Marketing Platforms
   After all, is said and done, you have to understand that running an email marketing campaign for tens of thousands of subscribers is not an easy job. It takes time and effort to manage the whole process. Therefore, it is a good idea to use an email marketing platform to help you manage the process better.
   Most of these platforms provide an email automation feature that allows you to send bulk emails automatically. Here are some of the best email marketing tools that you can use.

Best Email Marketing Platforms

• Constant Contact — Most beginner-friendly email builder
• HubSpot — Best for automated email marketing
• Sendinblue — Best for growing your list
• Moosend — Best for AI-powered e-commerce sales
• MailerLite — Simplest email marketing service
• GetResponse — Best all-in-one automated lead generation tool
• AWeber — Most value for smaller lists
• Omnisend — Best for e-commerce businesses
• ConvertKit — Best for influencers, bloggers, and creators
• Mailjet — Best for cross-team collaboration
• Drip — Best for new e-commerce businesses
• Mailchimp— Best freemium plan

Conclusion
Email marketing is a traditional marketing technique that is still relevant in today’s marketing landscape. And, it is one of the most cost-effective marketing techniques that can help you get more conversions for less.
Use this post as your reference to understand the basics of email marketing and how to get started with it. If you haven’t tried using it yet, start investing in email marketing right now.